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Sensity Systems
Technology company that provides conversions to LED lighting
About Sensity Systems
Sensity Systems, founded in 2010 by Rusty Cumpston and formerly known as Xeralux, established itself as a key player in the smart city solutions market before its acquisition by Verizon in October 2016. The company, now operating as Verizon Smart Communities LLC, pioneered the concept of a Light Sensory Network (LSN), which utilizes energy-efficient LED lighting as the backbone for a high-speed, sensor-based Internet of Things (IoT) platform.
The core of Sensity's business was the NetSense platform, an open, multiservice networking system embedded within both new and retrofitted LED luminaires. This transformed standard streetlights into intelligent, sensor-equipped devices capable of capturing and transmitting data. The platform was designed to serve municipalities, universities, retail centers, and other large-scale facilities, enabling them to reduce energy costs while deploying a range of smart applications. Revenue was generated by selling this integrated hardware and software platform, allowing clients to capitalize on their transition to LED lighting.
Sensity's technology offered a suite of applications beyond simple lighting control. The embedded sensors could facilitate services such as public safety monitoring through video analytics, traffic management, smart parking, and environmental monitoring for conditions like air quality and snowfall. Prior to its acquisition, Sensity had successfully deployed its platform in 42 smart city installations globally and had formed strategic alliances with companies like Genetec and Cisco. The acquisition by Verizon aimed to integrate Sensity's platform into Verizon's ThingSpace IoT business, accelerating the deployment of comprehensive smart community solutions.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Sunnyvale, United States
- Employees
- 8
- Open positions
- None listed
- Dealroom signal
- 60.6/100
- Industry
- Energy
- Sector
- Aviation, Parking, Retail, Smart Cities, Aviation and Aerospace, Hard Tech
- Technology
- IoT InternetOfThings, Big Data
- Business model
- Manufacturing
- Client focus
- b2b
- Investment activity
- 1 company, latest Aug 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2016 | $0 | — | Verizon | — |
| DEBTDebt | Sep 2015 | $10M | — | Trinity Capital | — |
Growth signals
Latest recorded traffic for Sensity Systems is 440 monthly website visits, up 63% over the last three months. Sensity Systems's team declined 11.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Mohr Davidow Ventures
Almaz Capital
GE Ventures
Trinity Ventures
Acuity Brands
Series B and later1 investor entered at this stage
Trinity Capital
Other known investors2 additional known investors
Cisco Investments
Verizon
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sensity Systems on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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