Senior.com

About Senior.com

Senior.com operates as a specialized e-commerce platform and online resource catering to the needs of seniors (ages 55 and older) and their caregivers. The company was established in 2002, with the Better Business Bureau listing its incorporation date as September 9, 2005. The business is managed by CEO Jeff Dailey and COO Jesse Dunn. Senior.com transitioned to a focused e-commerce model in 2016, a move that prompted significant growth.

The company's business model is centered on direct-to-consumer online retail. It generates revenue through the sale of a vast inventory of products designed to support independent living for seniors. The platform offers over 150,000 products from more than 500 brands, shipping across the United States and internationally to Canada, Mexico, and Europe. Product categories are extensive, covering mobility aids, bathroom and bedroom safety, daily living aids, medical supplies, and personal care items. This strategy is supplemented by a wholesale program for bulk purchasers and a dropshipping option for other businesses. Additional revenue streams include an affiliate referral program, where partners earn a 10% commission on sales they originate, and a customer loyalty program that offers cash back on purchases.

A core component of the company's value proposition is its focus on fall prevention to help seniors remain in their homes longer. Customer Care Specialists provide education and guidance on home safety modifications. The target market consists primarily of seniors and their adult children who often assist with purchasing decisions. Since pivoting to e-commerce in 2016 with 250 SKUs, the company has scaled its operations dramatically, managing nearly a million SKUs by 2021 and generating $12 million in sales that year. In 2018, the company expanded its reach by establishing Senior Mart, a brick-and-mortar retail division, to offer in-person guidance and products.