Sendle

About Sendle

Sendle operates as a virtual courier and logistics platform, specifically targeting the shipping needs of small and medium-sized e-commerce businesses. The company was established in 2014 by James Chin Moody, Sean Geoghegan, and Craig Davis, originating from a marketplace for sharing secondhand goods called TuShare. The founders identified a need for a simpler, more affordable delivery service than traditional post offices provided. James Chin Moody, the CEO, is an expert in innovation and sustainability and was previously an executive at Australia's national research agency, CSIRO.

The firm's business model is capital-light, as it does not own or operate its own delivery fleet. Instead, Sendle partners with existing courier companies, aggregating their services and utilizing unused space in their delivery trucks to offer competitive pricing. Revenue is generated by providing these shipping services to merchants, who can purchase labels and schedule pickups directly through the Sendle platform. The service is designed to be straightforward, with no subscription fees, no hidden costs, and no minimum order quantities for most of its plans. The company primarily serves small businesses in Australia, the United States, and Canada.

Sendle's core service is door-to-door parcel delivery, offering flat-rate pricing for domestic and international shipping. A key differentiator is its commitment to sustainability; it was the first 100% carbon-neutral shipping carrier in Australia and the U.S. and is a certified B Corporation. The company achieves carbon neutrality by purchasing carbon offsets to support environmental projects. Its platform integrates directly with major e-commerce sites like Shopify, eBay, and Etsy, which streamlines order fulfillment for online merchants. Customers can choose from various service levels, such as Sendle Saver (2-8 days) and faster guaranteed options (2-day or 3-day), which include free pickups, real-time tracking, and shipping cover for loss or damage.