Sendify

About Sendify

Sendify AB operates as a logtech company, providing a web-based shipping platform tailored for small to medium-sized enterprises. The company was established in Gothenburg, Sweden, in 2015 by Fredrik Edeland, who currently serves as the CEO. Edeland's background is deeply rooted in the logistics industry; prior to Sendify, he founded Express Delivery Sweden AB and held various logistics roles, identifying a gap between logistics and digitalization that he aimed to fill.

The firm's core offering is a SaaS-enabled marketplace that functions as a transport management system (TMS). This platform allows businesses to compare, book, manage, and track parcel and pallet shipments from major carriers in a single, unified system. By aggregating the purchasing volume of numerous small businesses, Sendify negotiates discounted shipping rates, which it passes on to its clients, enabling them to reduce logistics costs. The platform is designed to simplify what is often a complex and costly process for smaller companies, which have historically been overlooked by an industry prioritizing high-volume shippers.

Sendify's business model is hybrid, generating revenue through multiple streams. The primary model involves charging a commission on shipping transactions conducted through the platform, with customers only paying for the services they use. Additionally, the company earns income from subscriptions offered to larger companies for more advanced features and from ancillary services like shipping insurance. The platform itself is free to use, and it can be integrated with various ERP systems to streamline workflow. Following a seed round of €1.7 million in 2020 and a Series A funding of €5.3 million in 2021, led by investors like Atlantic Labs and Rider Global, Sendify has expanded its operations from Sweden into Germany.