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Sellics

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Powerful all-in-one tool that combines everything sellers need to be successful on amazon

Berlin, GermanyFounded 2014Marketing
Valuation $50–100M Last recorded · 2019
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sellics and the history behind them.

About Sellics

Sellics offers comprehensive Amazon optimization software designed to enhance SEO, PPC, and advertising automation for brands and agencies worldwide. Operating in the e-commerce sector, Sellics serves a diverse clientele ranging from small businesses to large enterprises looking to maximize their presence on Amazon. The company generates revenue through a subscription-based model, providing users with a suite of tools that streamline Amazon advertising and improve sales performance. By focusing on key metrics such as Advertising Cost of Sale (ACoS), Sellics empowers its clients to make data-driven decisions that boost their Amazon business. The platform is particularly beneficial for Amazon Private Label sellers and agencies seeking to optimize their advertising strategies and increase revenue. Sellics' participation in major industry events like the E-commerce Berlin Expo underscores its commitment to staying at the forefront of e-commerce innovation and providing valuable insights to its users.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2014
Headquarters
Berlin, Germany
Employees
27
Open positions
None listed
Dealroom signal
63.9/100
Industry
Marketing
Sub-industry
Ecommerce Solutions
Sector
Marketing, Adtech, SaaS
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Apr 2022 $0 — Ascential ↗
EARLY VC✓Equity / VC Sep 2019 $10M $40M Frog Capital —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearProfitMargin
2026 —
2025 —
2024 —
2023 —
2022 —
2021 —
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Sellics website traffic

Latest recorded traffic for Sellics is 740 monthly website visits, up 236.4% over the last three months. Sellics's team grew 0% over the past year.

Latest monthly visits740 3-month web change+236.4% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Frog Capital

Other known investors1 additional known investor

  • Ascential
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇩🇪 Germany · Berlin HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sellics on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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