COMPANY PROFILE

SellersFi

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Empowering growth for ecommerce businesses through the most comprehensive suite of financial solutions

New York City, United StatesFounded 2017Fintech

Valuation $100–250M Last recorded · 2021

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About SellersFi

SellersFi, formerly known as SellersFunding, specializes in providing innovative financial solutions tailored for e-commerce merchants and brands. Operating in the financial technology sector, SellersFi serves a diverse range of clients including marketplace sellers, direct-to-consumer (DTC) brands, B2B businesses, and hybrid models. The company offers a suite of services designed to help businesses scale rapidly and efficiently. Key offerings include Daily Advance, which provides next-day Amazon payouts, and Invoice Factoring, which ensures vendors receive payments in as little as 48 hours. SellersFi also offers working capital solutions to support inventory, marketing, product launches, and business expansion. The platform integrates seamlessly with various e-commerce systems, allowing clients to access financial insights and manage their funding needs from a single dashboard. SellersFi generates revenue through fees associated with its financial products and services, making it a vital partner for e-commerce businesses looking to optimize cash flow and growth opportunities.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2017
Headquarters: New York City, United States
Employees: 42
Open positions: None listed
Dealroom signal: 59.7/100
Industry: Fintech, Marketing
Sub-industry: Ecommerce Solutions
Sector: Fintech
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
DEBT✓Debt	Dec 2023	$300M	—	Citi · Fasanara Capital	↗
EARLY VC✓Equity / VC	Dec 2023	$0	—	Citi · Mitsubishi UFJ Financial Group · Fasanara Capital	↗

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Growth signals

SellersFi website traffic

Latest recorded traffic for SellersFi is 12K monthly website visits, down 53.8% over the last three months. SellersFi's team declined 19.2% over the past year.

Latest monthly visits12K 3-month web change-53.8% 1-year team growth-19.2%

Monthly website visitsOct 2020–Jul 2026

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