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Selfbook
Fintech · New York City, United States · Founded 2018
Revolutionizes hotel bookings and payments from the inside out MoreLess
Selfbook operates in the fintech and hospitality sectors, providing a comprehensive suite of products designed to streamline hotel bookings and payments. The company serves hotels and their guests, offering solutions that simplify the booking process and enhance the overall guest experience. Selfbook's core products—Station, Direct, and Express—work together to automate booking and payment orchestration, making the process more efficient for both hoteliers and guests. The company operates in nearly 20 countries, giving it a broad market reach and valuable insights into booking trends and user behavior.
Selfbook's business model focuses on providing a holistic product suite that integrates seamlessly with existing hotel systems. The company generates revenue through a combination of subscription fees and transaction-based charges, allowing hotels to benefit from increased booking conversions and higher average order values. By offering features like instant room upgrades and premium booking options, Selfbook helps hotels drive incremental revenue effortlessly.
Keywords: fintech, hospitality, hotel bookings, payment automation, guest experience, booking trends, incremental revenue, premium rooms, global reach, seamless integration.
Company overview
Selfbook company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2018
- Headquarters
- New York City, United States
- Employees
- 31
- Open positions
- None listed
- Dealroom signal
- 62.8
Valuation & funding
Selfbook funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Dec 2022 | — | — | Tiger Global · Amex Ventures | ↗ |
| SERIES A✓Equity / VC | Mar 2022 | $15M | $300M | JAWS Spitfire Acquisition · Tiger Global | ↗ |
| SERIES A✓Equity / VC | Oct 2021 | $25M | $125M | Tiger Global · Lachy Groom · Valia Ventures · Fin Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $14M | 0% | 28 |
| 2025 | $14M | 0% | 34 |
| 2024 | $14M | 0% | 46 |
| 2023 | $14M | +937% | 57 |
| 2022 | $1.4M | 0% | 71 |
| 2021 | $1.4M | +50% | 34 |
| 2020 | $900K | — | 12 |
Growth signals
Selfbook website traffic
Latest recorded traffic for Selfbook is 18K monthly website visits, up 38.5% over the last three months. Selfbook's team declined 8.8% over the past year.
Comparisons
Selfbook compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
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Melbourne, Australia | Closed | 1 | $123K | $492K |
 Travel360AI-enabled Intelligent Travel Marketplace |
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 NamastayImproves online bookings and payments for hotels |
Paris, France | Operational | |||
 MewsCloud operating system automating hotel operations. |
Amsterdam, Netherlands | Operational | |||
 WeTravelThe travel booking and payment platform powering client-focused multi-day group trip organizers and tour operators |
San Francisco, United States | Operational | |||
 ZaNihezaAI-powered travel platform for Afrocentric immersive experiences |
Kigali City, Rwanda | Operational | |||
 RatestellarAI-powered B2B hotel rate and room mapping. |
Dubai, United Arab Emirates | Operational | |||
 FrenzaiDon’t chase the frenzy — embody the Frenzai |
Atlanta, United States | Operational |
Talent graph
Selfbook's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Selfbook has talent and traffic
team presence
In the news
Latest news about Selfbook
Recent press, funding announcements, and product moves mentioning Selfbook — open to read from the original sources.
Market sentiment
What the market is saying about Selfbook
An AI-synthesized read of the highest-engagement posts about Selfbook on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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