COMPANY PROFILE

Selfbook

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Revolutionizes hotel bookings and payments from the inside out

New York City, United StatesFounded 2018Fintech

Valuation $250–500M Last recorded · 2022

Revenue $10–50M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Selfbook

Selfbook operates in the fintech and hospitality sectors, providing a comprehensive suite of products designed to streamline hotel bookings and payments. The company serves hotels and their guests, offering solutions that simplify the booking process and enhance the overall guest experience. Selfbook's core products—Station, Direct, and Express—work together to automate booking and payment orchestration, making the process more efficient for both hoteliers and guests. The company operates in nearly 20 countries, giving it a broad market reach and valuable insights into booking trends and user behavior.

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Selfbook's business model focuses on providing a holistic product suite that integrates seamlessly with existing hotel systems. The company generates revenue through a combination of subscription fees and transaction-based charges, allowing hotels to benefit from increased booking conversions and higher average order values. By offering features like instant room upgrades and premium booking options, Selfbook helps hotels drive incremental revenue effortlessly.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2018
Headquarters: New York City, United States
Employees: 31
Open positions: None listed
Dealroom signal: 62.8/100
Industry: Travel, Fintech
Sub-industry: Booking & Search, Travel Analytics & Software, Payments
Sector: Fintech
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Dec 2022	—	—	Tiger Global · Amex Ventures	↗
SERIES A✓Equity / VC	Mar 2022	$15M	$300M	JAWS Spitfire Acquisition · Tiger Global	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Selfbook website traffic

Latest recorded traffic for Selfbook is 18K monthly website visits, up 38.5% over the last three months. Selfbook's team declined 8.8% over the past year.

Latest monthly visits18K 3-month web change+38.5% 1-year team growth-8.8%

Monthly website visitsOct 2022–Jul 2026

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Similar companies

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