Selency

Founded in 2014 by Charlotte Cadé and Maxime Brousse, Selency, formerly known as Brocante Lab, is a curated online marketplace specializing in second-hand furniture and home decor. The platform was born from the founders' passion for flea markets and their desire to bring the experience of discovering unique, pre-loved items into the digital realm. They aimed to create a more sustainable and accessible way for people to furnish their homes, moving away from mass-produced goods.

Selency operates as a community-based marketplace, connecting a wide range of sellers, from professional antique dealers to private individuals, with a broad customer base. The company’s business model is based on taking a commission from each sale made through its platform. A key aspect of their service is the curation of all items listed, ensuring a high standard of quality and authenticity. This vetting process helps to build trust with buyers and differentiates Selency from other peer-to-peer marketplaces.

The platform serves clients who are looking for unique, character-filled furniture and decor with a story, and who are also conscious of their environmental impact. By promoting the circular economy, Selency caters to a growing market of consumers who prioritize sustainability. The company has successfully raised $59.1 million in funding over three rounds, which has enabled it to expand its operations and solidify its position as a leading marketplace for second-hand home goods in Europe.

Keywords: second-hand furniture, home decor, online marketplace, curated, circular economy, sustainable, pre-owned, antique dealers, community-based, e-commerce