Segway

About Segway

Segway is a brand known for its two-wheeled personal transporters and has expanded its product line to include a wide range of personal electric mobility devices. Founded in 1999 by Dean Kamen, the company's initial goal was to revolutionize personal transportation. Kamen, an inventor and entrepreneur, developed the Segway PT utilizing gyroscopic technology to maintain balance.

The company was acquired by Ninebot, a Beijing-based transportation robotics startup, in 2015. This acquisition significantly broadened the company's portfolio and market reach. Today, Segway-Ninebot offers electric scooters, kickscooters, e-bikes, go-karts, and self-balancing vehicles. The business operates in the personal mobility and robotics market, serving individual consumers looking for last-mile transportation solutions as well as commercial clients for patrol and tourism purposes. Its business model revolves around the design, manufacturing, and sale of these products through a global network of dealers and online platforms. A key feature of its products is the use of self-balancing technology and electric power, positioning them as an alternative for urban commuting.