SEER Robotics

About SEER Robotics

Shanghai Seer Intelligent Technology Co., Ltd. (Seer Robotics) is a developer and manufacturer focused on the intelligent robotics sector, particularly for industrial automation. The company was established in 2020 by a team with a strong background in robotics, including founder and CEO Zhao Yue. The founding team's journey began with academic success at Zhejiang University, where they were two-time RoboCup world champions, providing a deep technical foundation for the company's commercial pursuits.

Seer Robotics' core business revolves around providing the essential control systems that function as the "brains" for Automated Guided Vehicles (AGVs) and Autonomous Mobile Robots (AMRs). The company's business model is to empower robot manufacturers and system integrators by providing a one-stop-shop platform. This platform includes controllers, a suite of digital software, and a range of mobile robot chassis and complete vehicles. This approach lowers the development barrier for their clients, allowing them to build and deploy customized robot fleets more efficiently. The company primarily serves integrators and manufacturers across more than 20 industries, including automotive, 3C electronics, semiconductors, and new energy. Key clients mentioned include industry leaders like Philips, Schneider Electric, Siemens, and FAW-Volkswagen.

The company's main product line is its SRC series core controllers, which provide universal and fundamental AMR functions like mapping, positioning, and navigation. These controllers are designed to be compatible with a wide array of third-party accessories such as LiDARs and servo drives, offering flexibility to developers. Complementing the hardware is a comprehensive software stack, including Roboshop for implementation, RDS for unified fleet management, M4 Smart Logistics Management System, and visualization software. This integrated package of controllers and software allows clients to manage, deploy, and scale robotic solutions for various industrial applications, from warehouse automation to smart factory logistics. Seer also offers a portfolio of complete robotic vehicles, such as autonomous forklifts and mobile pallet conveyors.

Financially, Seer Robotics has demonstrated significant growth, with reported revenues increasing from 184M RMB in 2022 to 339M RMB in 2024, representing a compound annual growth rate of 35.7%. The company has attracted funding from prominent investors including China Growth Capital, IDG Capital, and SAIF Partners. A notable milestone was a Series B financing round in February 2022 that raised over $15 million. In May 2025, the company filed for an Initial Public Offering (IPO) on the Hong Kong Stock Exchange, signaling its next phase of scaling and market expansion.