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Seengene

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Seengene is an augmented reality company developing software, hardware such as AR glasses

Dongcheng District, ChinaFounded 2016Fashion
Valuation $0–100M Latest valuation · 2018
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Seengene

Seengene (Beijing Seengene Technology Co., Ltd.), founded in 2016 by CEO Liu Huaiyang, is a mixed reality and artificial intelligence company based in Beijing. Liu holds both a bachelor's and a master's degree in computer science and computer vision from Peking University, and his academic background has deeply influenced the company's focus. He is joined by co-founders Cai Kaiwei, an algorithm research partner and fellow Peking University computer science master's graduate, and Shao Huaqiang, a product operations partner with experience as an early product manager at Xiaomi. Seengene has successfully raised a total of $18.9 million over three funding rounds, including a significant Series A round of $17.5 million in August 2018, with investors like Legend Star and Guyin International Investment Fund Management.

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The company's core business revolves around creating a spatial information engine for mixed reality (MR), essentially building high-precision digital maps of the physical world to serve as a foundation for the spatial internet. This technology is designed to create digital twins of real-world locations, enabling immersive, interactive experiences. Seengene's business model is structured in three layers: the data layer (the xarc.ai XR cloud platform), the service layer (providing XaaS or 'Anything as a Service' solutions), and the product layer, which includes hardware. Revenue is generated through a combination of hardware sales, customized software solutions, and cloud service fees.

Seengene targets several key markets, including cultural tourism, commercial marketing, public safety, and industry. For the cultural tourism sector, the company develops applications that overlay historical reconstructions or interactive games onto real-world sites like museums and heritage locations. In commercial spaces, its technology enables AR advertising and virtual-real fusion marketing experiences. The product lineup includes the '爻图' (Yao Tu) AR space mapping service for developers, '爻宇宙' (Yao Universe), an operating system for clients in the cultural and business tourism sectors, and hardware like the X1S and XMAN series of AR glasses. The company aims to empower various sectors—from smart cities and gaming to e-commerce and live streaming—by providing a new three-dimensional entry point to the digital world.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Dongcheng District, China
Employees
8
Open positions
None listed
Dealroom signal
55.4/100
Industry
Fashion
Sub-industry
Accessories
Sector
Fashion, Eyewear, Immersive Technologies, Hard Tech
Technology
Artificial Intelligence, Hardware, Machine Learning, Augmented Reality, Computer Vision
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Seengene.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Aug 2018 $18M $70M Legend Star
SEEDEquity / VC Apr 2017 $1.4M $5.8M Undisclosed
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Growth signals

Seengene website traffic

Latest recorded traffic for Seengene is 70 monthly website visits, down 61.1% over the last three months. Seengene's team grew 0% over the past year.

Latest monthly visits70 3-month web change-61.1% 1-year team growth0%
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Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Legend Star
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇨🇳 China100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Seengene on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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