Seekho

About Seekho

Seekho, operating under the legal name Keyaro Edutech Private Limited, is an edutainment OTT platform headquartered in Bengaluru, India. The company was founded in 2020 by Rohit Choudhary, Yash Banwani, and Keertay Agarwal, with the mission to merge education with entertainment. The founders, alumni of IIT Kanpur, leveraged their prior experience in the tech and ed-tech sectors to establish the platform. For instance, CEO Rohit Choudhary was previously a product manager at Toppr, an experience that provided him with insights into the educational technology landscape.

Seekho's business model is centered on providing short-form educational video content through a subscription-based service. It targets a broad audience, including students and professionals, particularly focusing on Gen Z and users in India's tier-II and tier-III cities. Revenue is generated from monthly and annual subscription plans, with options starting as low as INR 149 per month. While subscribers get unlimited access, a limited amount of content is available for free with advertisements.

The platform's core service is a library of over 10,000 bite-sized videos, typically 2-5 minutes long, presented in episodic series. Content is offered primarily in Hindi and other regional Indian languages, covering diverse categories such as finance, technology, business, personal development, and social media strategies. By presenting professionally curated lessons from subject matter experts in an engaging format, Seekho aims to make learning accessible and enjoyable, positioning itself as a 'Netflix for Learning'. This approach has attracted significant investor interest, leading to a total funding of $14.3 million over several rounds. Key milestones include raising an $8 million Series A round led by Lightspeed Venture Partners in late 2024 and growing to over 4 million paid subscribers by mid-2025.