Seedz

About Seedz

Seedz operates as a key technology partner within the Latin American agribusiness sector, providing a comprehensive customer engagement and business intelligence platform. Founded in 2016 by Matheus Ganem and Daniel Rosa, the company originated in Belo Horizonte, Brazil, with a mission to digitize the agricultural value chain. CEO Matheus Ganem, hailing from a family with a four-generation history in agribusiness, leveraged his personal experience as a grower and his background in engineering to address the lack of digitization and actionable data in the market. This insight led to the creation of a platform designed to connect the entire ecosystem, from industries and distributors to the end-producers.

The company's business model combines a Software-as-a-Service (SaaS) solution with a broad coalition loyalty program. Clients, which include major agribusiness players like John Deere, Yara, and Syngenta, subscribe to the Seedz platform to create and manage sales incentive and customer loyalty campaigns. The platform integrates with the clients' Enterprise Resource Planning (ERP) systems, enabling the collection and analysis of sales data. This provides businesses with valuable intelligence on customer behavior, purchasing patterns, and campaign performance through online dashboards. Revenue is generated through these subscriptions and commissions.

The core of the platform is a loyalty system where farmers earn points, called "Seedz coins" or "SDZ," for purchasing products from participating companies. These points function like a currency that can be redeemed for a wide variety of products and services within the Seedz marketplace, including agricultural machinery, fertilizers, and even paying bills. This model creates deeper engagement with farmers and provides them with tangible benefits, while simultaneously generating critical data for industry suppliers. The platform includes several specialized products: 'SEEDZ Force' for managing sales incentives, 'SEEDZ Rewards' for customer loyalty, 'SEEDZ Atlas' for geospatial sales intelligence, and 'SEEDZ Pay' for secure incentive payments. The company has also expanded into financial services, launching Seedz Crédito to offer financing lines for producers and distributors.

Since its inception, Seedz has achieved significant milestones, including raising a total of $16.5 million over two funding rounds, with a Series A round in December 2022 led by Alexia Ventures. Strategic acquisitions of companies like Perfarm, Atomic Agro, and Gaivota have enhanced its capabilities in farm management and data solutions. Having established a strong presence in several Latin American countries, Seedz is now expanding its operations to North America to serve its multinational clients on a global scale.