Seaters

Seaters is a technology company, founded in 2013 by Jean-Sebastien Gosuin, that provides an AI-powered platform for brand relationship management, focusing on hospitality and event guest management. The company, formerly known as SmartSeats, aims to help businesses optimize their event-related workflows and maximize the return on investment from their sponsorship assets.

The platform serves various stakeholders within a company, including hospitality managers, compliance managers, and marketers. It enables them to manage invitations, guest lists, and ticket allocations, ensuring that the right individuals are invited to the right events based on their preferences and expected ROI. For compliance, the system offers a transparent and auditable trail for ticket distribution and hospitality spending, helping to adhere to internal policies and external regulations like GDPR and CCPA. Marketers can use the platform to align hospitality assets with broader campaigns and gain insights into customer engagement.

Key features include guest profiling to understand audience preferences, demand capture through wishlists, and integrations with existing CRM, marketing automation, and content management systems. Seaters offers a proprietary AI-based feature called NextBestGuest© to provide personalized recommendations. The business model is primarily a Software-as-a-Service (SaaS) license. The company has raised a total of $22.7M in funding over 11 rounds from investors including iMinds, Aicapital.vc, and Pamica.

Keywords: guest management, brand relationship management, hospitality events, event ROI, sponsorship assets, AI platform, ticket allocation, compliance management, audience segmentation, customer engagement