Search interactions,

About Search interactions,

Search Interactions established itself as a specialized digital marketing agency with a sharp focus on sophisticated search-centric strategies. Founded in 2010 by partners Eli Feldblum and Shimon Sandler, the firm was headquartered in Clifton, New Jersey. The founders leveraged extensive experience to build their agency; Sandler, for instance, had a two-decade career in digital marketing, holding roles at firms like Universal McCann and in-house at major enterprises such as Viacom. The duo launched Search Interactions by pooling their existing consulting clients, with Sandler driving business development and Feldblum leading the technical execution.

The company's business model revolved around providing high-level search engine optimization (SEO) and search engine marketing (SEM) services to enterprise-level clients. Its core offerings included technical SEO, such as managing large-scale website migrations and Knowledge Graph development, alongside content optimization and paid search management. Search Interactions catered primarily to large brands in the media, entertainment, publishing, and retail sectors, building a client roster that featured prominent names like Viacom, New York Media, and Univision/Gizmodo Media Group. The agency’s value proposition was its ability to help these major companies find, attract, and retain their target customers through meticulous optimization of their digital presence.

A significant milestone in the company's history occurred on August 21, 2018, when it was acquired by MikeWorldWide (formerly MWWPR), a major independent public relations firm. This acquisition integrated the Search Interactions team into MikeWorldWide's global digital services division, with Feldblum and Sandler continuing to lead the expanded SEO and SEM offerings. The move was designed to merge public relations content strategies with data-driven search visibility, providing a more comprehensive approach to digital reputation management for all clients involved.