Seagoor

About Seagoor

Seagoor, legally known as Hangzhou Seagoor International Trading Co. Ltd., was a cross-border retail operator based in Hangzhou, China. Founded in 2015 by Lin Jianmin, who also served as CEO, the company aimed to provide Chinese consumers with access to a variety of overseas products through an integrated online and offline model. The business operated a mobile application for both iOS and Android, an online website, and physical retail stores, creating a blended shopping experience.

The company's business model focused on importing goods, primarily from Western countries, and managing the entire logistics chain, including procurement, supply chain management, and warehousing. Seagoor established its own bonded warehouses to streamline the import process and offer competitive pricing. Its product offerings were broad, but a specific focus was placed on fashion and beauty products, with items sourced from locations like Japanese duty-free shops and major Australian retailers. The target market consisted of Chinese consumers seeking quality, fashion, and health-conscious products from around the world.

Seagoor successfully raised capital over two funding rounds. In April 2016, it secured an undisclosed amount in a Pre-A round from investors including Jinju Capital. This was followed by a Series A round in June 2017, which raised approximately $8.8 million USD (60 million RMB). Angel investor Gang Wang was also noted as an early backer. Despite its initial growth and funding, corporate data platforms now classify Seagoor as a dead-pooled company.