ScienceMagic

About ScienceMagic

ScienceMagic is a strategic and creative company that emerged in 2020 from the rebranding of The Communications Store (TCS). The firm was launched by David Pemsel, former CEO of The Guardian Media Group, alongside Julietta Dexter and Daniel Marks, the founder/CEO and Chief Creative Officer of TCS, respectively. Pemsel took the role of CEO at the new entity, with Dexter as Chief Growth and Purpose Officer and Marks as Chief Magic Officer. The entire 115-person staff of TCS was integrated into ScienceMagic.Inc, which maintains offices in London and New York.

The company's core business revolves around connecting brands and talent with their communities by combining strategic science, creative storytelling, and digital experiences. They partner with brands to define their purpose, formulate commercial strategies, and develop digital interfaces. Their approach is grounded in three pillars: 'Magic', which is the art of engagement through creativity and communication; 'Science', the use of data and AI to inform strategy; and 'Experience', the creation of technology and digital products that connect directly with consumers. The business model aims to build direct-to-consumer businesses around influential figures and talent.

A significant milestone was the launch of ScienceMagic.Studios, a joint venture with macro investor Raoul Pal and crypto research firm Delphi Digital. This specialized studio focuses on the Web3 space, advising and assisting brands and talent in creating digital assets like NFTs and social tokens. ScienceMagic.Studios secured $10.3 million in a pre-seed funding round in June 2022 to scale its operations. The round was led by prominent investors including Coinbase Ventures, Liberty City Ventures, and Digital Currency Group. This venture supports clients at every stage of their Web3 journey, from defining a vision to designing and launching digital assets and managing the subsequent economy.