Schematic

Schematic operates as a feature management and software packaging platform, targeting business-to-business (B2B) Software-as-a-Service (SaaS) companies. Founded in 2023 by Fynn Glover, Jasdeep Garcha, Benjamin Papillon, and Giovanni Hobbins, the company aims to streamline the implementation and management of pricing and packaging for product and engineering teams. The founders are described as seasoned entrepreneurs who have previously held leadership roles in operations, product, growth, and engineering at companies like Automox, Twilio, and Relay Payments. Their collective experience informed the creation of Schematic, which addresses the complexities of building and maintaining homegrown billing and feature-fulfillment systems.

The company's core offering is a platform that decouples pricing logic from application code, allowing Go-to-Market (GTM) teams to control pricing, packaging, and entitlements without requiring engineering intervention. This is designed to help businesses adapt to modern buying preferences and accelerate revenue generation. The platform provides developers with SDKs for various languages and embeddable UI components, such as customer portals and pricing tables, which can be integrated into an application with a few lines of code. Schematic supports a range of pricing models, including usage-based, flat fee, seat-based, and credit burndown, and integrates with Stripe to handle billing.

Key features include tools for metering usage, managing plans and entitlements, and using smart flags to roll out, gate, and monetize features. The platform also provides insights to identify upgrade opportunities and churn risks by creating a unified view of account, usage, and billing data. Schematic's business model appears to be subscription-based, offering a free plan for early-stage businesses and paid tiers for growing companies. The company has secured $8.3 million in total funding over two seed rounds. The most recent round in September 2024 raised $4.8 million, led by MHS Capital with participation from investors including NextView Ventures, Active Capital, and the founders of notable tech companies like LaunchDarkly and Salesloft. Keywords: B2B SaaS, pricing implementation, packaging management, feature management, billing components, embeddable UI, revenue optimization, subscription management, usage-based pricing, entitlement management, Fynn Glover, Jasdeep Garcha, Benjamin Papillon, Giovanni Hobbins, MHS Capital, Stripe integration, software monetization, product-led growth, plan management, smart flags