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Scape Technologies

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Cloud-based visual positioning service for city-scale AR

London, United KingdomFounded 2016Other B2B Software
Valuation $25–50M Last recorded · 2020
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Scape Technologies and the history behind them.

About Scape Technologies

Founded in 2016 by Edward Miller and Huub Heijnen, Scape Technologies emerged from London as a computer vision startup focused on developing a new infrastructure for spatial computing. Miller, serving as CEO, brought a background in interactive and immersive imagery, having produced 360-degree video content and the first news documentary for the Oculus Rift. Heijnen, the CTO, contributed expertise in robotics and machine learning. The duo's mission was to enable any camera-equipped machine to understand its physical surroundings with greater precision than GPS allows.

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The core of Scape's offering was its Visual Positioning Service (VPS), a cloud-based system that processes images and videos to create large-scale, machine-readable 3D maps of cities. Through the company's API and ScapeKit SDK, devices could query these maps to determine their exact location and orientation with centimeter-level accuracy. This technology was designed to solve the limitations of GPS, which can be inaccurate in dense urban environments, by allowing devices to localize themselves by recognizing their surroundings. The system was built to be scalable, initially launching in London with plans for expansion.

Scape Technologies targeted developers in augmented reality, providing the tools to anchor persistent AR content to specific physical locations, envisioning city-scale games and informational overlays. Beyond AR, the technology held applications for mobility, logistics, and robotics, including autonomous vehicles that require precise environmental awareness for safe navigation. The business model centered on providing access to the Visual Positioning Service via its API and SDK, compatible with platforms like Unity, Android, and iOS.

After raising $8 million in a seed funding round from investors including Entrepreneur First, Mosaic Ventures, and LocalGlobe, the company gained significant traction. In February 2020, Scape Technologies was acquired by Facebook (now Meta) for a reported sum of around $40 million. This acquisition was a strategic move by Facebook to enhance its own augmented reality capabilities, likely for its AR glasses and the development of 'LiveMaps', a real-time, crowdsourced digital copy of the physical world.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2016
Headquarters
London, United Kingdom
Employees
2
Open positions
None listed
Dealroom signal
59.1/100
Sector
Other B2B Software, Analytics, Developer Tools, Immersive Technologies, Space Tech, Industrial Technology, Industrial Tech Engineering Tools, Space Downstream, Hard Tech, DT and LS
Technology
Big Data, Deep Tech, Augmented Reality
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Feb 2020 $40M $40M Meta —
SEED✓Equity / VC Jan 2019 $8M $32M LocalGlobe · Fly Ventures · Mosaic Ventures · Entrepreneurs First ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Scape Technologies website traffic

Latest recorded traffic for Scape Technologies is 190 monthly website visits, up 18.8% over the last three months. Scape Technologies's team declined 33.3% over the past year.

Latest monthly visits190 3-month web change+18.8% 1-year team growth-33.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • LocalGlobe
  • Fly Ventures
  • Entrepreneurs First
  • Mosaic Ventures

Other known investors3 additional known investors

  • Meta
  • Saul Klein
  • Toby Coppel
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Scape Technologies on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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