Sauce

About Sauce

Sauce, also known as Mobidoo Co., Ltd., is a South Korean technology company specializing in live commerce solutions for e-commerce brands. Founded in 2013 by David Yun Hee Lee and Ryan Kwon, the company provides a suite of tools to make video content shoppable, including live streaming, content production, real-time marketing, and analytics. The platform, SauceLive, enables brands to integrate shoppable video and live events directly into their own e-commerce sites, supporting high-definition streaming and customizable interfaces.

The company's business model is centered on providing its technology as a Software-as-a-Service (SaaS) solution. It serves a range of clients from global brands like Nike and Starbucks to various retailers, helping them increase user engagement and sales conversions. Sauce also offers SauceAD, a marketing service specializing in live commerce, and SauceClip, an AI-powered tool that generates shoppable highlight clips from livestreams using GPT technology. The company has demonstrated significant scale, handling over 1,000 live streams per month with an average of 30 million monthly views.

Sauce has secured total funding of $12.7 million over three rounds, including a Series B round in September 2023 for $5.25 million, led by Kiwoom Investment. Other investors include Samsung NEXT and igniteXL. The company has achieved notable milestones, including being named to Forbes Asia's "100 to Watch" list in 2022 and receiving an award for "Global Live Commerce Solution" at the Korea Leading Company Awards. Originally founded as Mobidoo, the company initially focused on soundwave-based mobile payment technology before pivoting to live commerce in 2019.