Sapia (Formerly PredictiveHire)

About Sapia (Formerly PredictiveHire)

Founded in 2018 by Barb Hyman, Sapia, formerly known as PredictiveHire, operates as a talent intelligence platform with a mission to create a fairer and more efficient hiring process. The company rebranded in April 2022 to Sapia, a name combining 'Homo Sapien' and 'AI' to reflect its focus on human-centered artificial intelligence. Barb Hyman's journey to founding Sapia stems from a diverse career background, including roles as a solicitor, in marketing, at The Boston Consulting Group, and as an HR executive at REA Group. This varied experience provided her with a deep empathy and understanding of the pervasive biases and inefficiencies within traditional recruitment, driving her to find a technology-driven solution.

Sapia's core offering is a cloud-based, AI-powered 'Smart Interviewer' that conducts blind, asynchronous, text-based chat interviews. This platform is designed for enterprise clients, particularly those in high-volume sectors like retail, contact centers, and airlines, with customers including major brands like Qantas, Woolworths, and AirCanada. The business model is a B2B enterprise SaaS solution, generating revenue through subscriptions based on annual hiring volumes. The company has successfully raised $24 million over three funding rounds, including a significant $17 million Series A in November 2022 led by Macquarie Capital and Woolworths' venture arm, W23.

The platform's key function is to analyze candidates' responses to structured questions using Natural Language Processing (NLP) and machine learning, assessing personality traits, behavioral competencies, and communication skills without the influence of resumes or demographic data. This approach aims to eliminate unconscious bias, increase hiring speed, and improve the quality of hires. A distinguishing feature is that every candidate, successful or not, receives personalized feedback and coaching tips based on their interview, which has resulted in candidate satisfaction rates above 90%. The system provides hiring managers with detailed talent insights and analytics to make data-driven decisions and track diversity metrics. Sapia's platform can be integrated with various Applicant Tracking Systems (ATS) such as SAP SuccessFactors and Workday, and offers optional video interview capabilities downstream in the hiring funnel.