Santouliubi

About Santouliubi

Guangdong Santouliubi Information Technology Co., Ltd., established in August 2015, operates a B2B platform for automotive wearing parts. The company integrates the entire industry supply chain, from manufacturing to sales, with a business model that combines auto parts with a B2B industry internet approach. The objective is to enhance the efficiency of the traditional auto parts industry by connecting online and offline sales channels.

Santouliubi was founded by chairman Song Jibin and co-founder and CPO Lin Xiaowei. The company’s product line includes ten main categories, such as lubrication, braking, filtration, and ignition systems, with 85% being self-controlled brands. They serve a network of over 1,600 service providers, which in turn supply approximately 130,000 repair shops. The business model utilizes a network of provincial warehouses and factory warehouses, along with multiple SaaS systems developed in-house for its service providers and repair clients. By leveraging digital technology, Santouliubi replaces traditional tiered agency models, improving efficiency and reducing costs in the supply chain.

The company has secured significant funding through multiple rounds, including a Pre-A round in June 2018, A and A+ rounds in 2019, and a Series B round of nearly 400 million RMB in June 2020. These funds have been allocated towards developing new product categories, enhancing warehousing and distribution, and upgrading their data systems.