Sanlorenzo

About Sanlorenzo

In 1958, near Florence, Italy, Gianfranco Cecchi and Giuliano Pecchia founded a shipyard with a vision to build high-quality, tailor-made yachts. This was the beginning of Sanlorenzo. The company's course was further shaped in 1972 when Giovanni Jannetti took over, moving operations to Viareggio. Under Jannetti, Sanlorenzo embraced innovation, launching its first fiberglass yacht in 1985. A pivotal moment arrived in 2005 when Massimo Perotti, a seasoned executive from the industry, acquired the majority stake in the company. Perotti's leadership injected new energy into the brand, focusing on a limited number of made-to-measure boats annually, a philosophy he described as being the "tailors of yachting." This focus on customization and quality led to significant growth, with revenue climbing from €42 million in 2004 to €930 million in 2024. The company also expanded its physical footprint, opening new shipyards to handle different product lines, including superyachts. The company's journey reached a major financial milestone in December 2019 when Sanlorenzo S.p.A. was listed on the Milan Stock Exchange. The IPO provided capital to fuel further growth and reduce debt. Today, Sanlorenzo is recognized as a leading global brand for yachts over 24 meters and continues to expand, having recently acquired other companies in the marine sector.