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COMPANY PROFILE

Sanlo

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Vertically-focused platform of financial services for the gaming and app companies

San Francisco, United StatesFounded 2020Consumer Services
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sanlo and the history behind them.

About Sanlo

Sanlo.io is a startup that provides financial tools specifically designed for game developers. The company operates in the gaming industry, offering a suite of business tools that unify critical financial data in one place, eliminating the need for spreadsheets. Sanlo's platform helps game developers track revenue and expenses, understand when they will get paid, and access financing when needed.

Sanlo serves game developers of all sizes, from indie developers to larger gaming companies. The market it operates in is the gaming industry, which is known for its rapid growth and high revenue potential. The company's business model revolves around providing a subscription-based service that offers financial analytics, revenue tracking, and access to growth capital.

Sanlo makes money through subscription fees for its platform and by offering financing options to game developers. The financing option allows developers to access up to $1 million without giving up any ownership of their company. This is particularly beneficial for developers who need capital to grow but do not want to dilute their ownership stake.

The platform also provides transparency into ad revenue payouts from major ad networks like Unity, AppLovin MAX, and ironSource. This feature helps developers gain a clear understanding of their upcoming ad revenue, all within an automated tool that requires no manual reporting or spreadsheet management.

In summary, Sanlo.io is a financial tool provider tailored for game developers, offering services that include financial analytics, revenue tracking, and access to growth capital. The company operates on a subscription-based model and serves the gaming industry, helping developers manage their financial health more effectively.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
San Francisco, United States
Employees
33
Open positions
None listed
Dealroom signal
63.9/100
Industry
Gaming
Sector
Consumer Services
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jun 2022 $10M $40M GFR Fund · Fin Capital · Initial Capital · Portage Ventures ↗
SEED✓Equity / VC May 2021 $3.5M $14M Kristian Segestrale · Index Ventures · London Venture Partners · Portage Ventures —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
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Growth signals

Sanlo website traffic

Latest recorded traffic for Sanlo is 3.8K monthly website visits, up 985.7% over the last three months. Sanlo's team grew 22.2% over the past year.

Latest monthly visits3.8K 3-month web change+985.7% 1-year team growth+22.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed8 investors entered at this stage

Series A3 investors entered at this stage

  • Konvoy
  • GFR Fund
  • Fin Capital

Other known investors2 additional known investors

  • Rex Woodbury
  • Şekip Can Gökalp
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom50%
🇺🇸 United States50%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sanlo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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