COMPANY PROFILE

SamyRoad

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Influencer and Content Marketing End to End Solution provider in Europe and Latin America

Madrid, SpainFounded 2013Marketing

Valuation $10–25M Last recorded · 2018

Revenue $10–50M Latest reported FY

Headcount 100–500 Current team size

Total funding $0–10M Disclosed equity funding

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About SamyRoad

SamyRoad is a premier global platform specializing in influencer-driven visual storytelling for brands. The company operates in the digital marketing and advertising industry, serving a diverse range of clients from various sectors including beauty, pharma, tech, entertainment, and banking. SamyRoad's proprietary technology enables brands to develop comprehensive marketing campaigns by selecting from a vast pool of 42 million validated influencers worldwide and utilizing 300 different content formats. This technology also provides predictive analytics to forecast campaign results, enhancing the effectiveness and ROI of marketing efforts.

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The business model revolves around offering tailored marketing solutions that leverage the power of influencer marketing to create engaging and impactful brand stories. SamyRoad generates revenue through service fees charged to clients for campaign development, influencer engagement, and analytics services. The company’s clientele includes high-profile brands such as FOX Channels, Crave Crush, Pfizer, Loewe, BBVA, Sabadell, and Microsoft, showcasing its capability to cater to both large enterprises and emerging brands.

SamyRoad operates in a competitive market but distinguishes itself through its extensive network of influencers, advanced technology, and proven track record of successful campaigns. The company’s focus on data-driven strategies and creative storytelling positions it as a leader in the influencer marketing space.

Source: Dealroom company data