Samotics

About Samotics

Samotics, founded in the Netherlands in 2015 as Semiotic Labs, provides a smart monitoring solution for industrial machinery. The company was established by Simon Jagers, Gerben Gooijers, and Jasper Hoogeweegen. Jagers brought enterprise sales experience from Dell and Oracle, while Gooijers developed the core detection engine and hardware platform. Hoogeweegen, who later became CEO, has a background in strategy consulting and finance. The company was created to address the challenge of monitoring critical motor-driven assets that are difficult to access, such as those that are submerged, enclosed, or remote. Samotics operates on a Software-as-a-Service (SaaS) business model, serving clients in heavy industries like water and wastewater management, steel, chemicals, and oil & gas. Its customer base includes major industrial companies such as ArcelorMittal, Nobian, Yorkshire Water, and ABB. The firm's core technology is the SAM4 platform, which utilizes Electrical Signature Analysis (ESA) and machine learning algorithms. This system analyzes the current and voltage signals from an electric motor's control cabinet, effectively turning the motor itself into a sensor. This non-intrusive method allows for the remote, continuous monitoring of asset health, performance, and energy efficiency without installing sensors directly on the machine. The SAM4 platform is designed to detect developing mechanical and electrical failures, with a reported accuracy of over 90%. It provides actionable recommendations rather than raw data, helping maintenance teams to schedule repairs proactively. This predictive maintenance approach helps clients reduce unplanned downtime, extend asset lifetimes by up to 30%, and decrease energy consumption. Samotics has raised approximately $23 million in funding over several rounds and has formed strategic partnerships with companies like ABB and Schneider Electric. In January 2025, it secured €20 million in financing from the European Investment Bank to further expand its global presence and enhance its technology.