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Sami

Health Tech & Medtech · São Paulo, Brazil · Founded 2018

Sami is a health technology company in Brazil that has been operating since 2020. It was established by Dr. Vitor Asseituno and Guilherme Berardo, who serve as the company's president and CEO, respectively. The founders' backgrounds are deeply rooted in the healthcare sector; Dr. Asseituno is a physician, while Berardo has extensive experience in the health insurance market, having previously founded and led a healthcare benefits startup. This combination of medical and business expertise underpins the company's approach to the market. Sami's business model centers on providing health insurance plans primarily to small and medium-sized enterprises (SMEs) and individual micro-entrepreneurs (MEIs) in São Paulo. The company generates revenue through the sale of these health plans, differentiating itself with a pricing structure that can be up to 35% lower than its direct competitors. This strategy targets a segment often underserved by traditional insurers. The core of Sami's service is a digital-first health management system that assigns each member a dedicated Health Team. This team, accessible via the company's app, acts as the primary point of contact for all health needs, guiding members through the system and promoting preventative care. This approach aims to create a more efficient and personalized healthcare journey, contrasting with the often impersonal nature of traditional plans. In addition to this personalized guidance, members have access to a curated network of accredited hospitals, laboratories, and specialists, including prominent institutions like Hospital Alemão Oswaldo Cruz and Beneficência Portuguesa. The plans also incorporate wellness benefits, such as access to the Gympass network, which provides a variety of fitness and mental health resources. Financially, Sami has demonstrated significant traction in attracting investment. The company has raised a total of R$197.5 million through several funding rounds. Notable fundraising milestones include a R$110 million Series B round in late 2021, co-led by DN Capital and Valor Capital Group, and a subsequent R$87.5 million round in 2023. These capital injections have been instrumental in fueling the company's expansion and technological development. Keywords: healthtech, health insurance, SME healthcare, preventative care, digital health, telehealth, Brazil healthcare, insurtech, care coordination, corporate wellness