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SamCart

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An e-Commerce platform designed to enable direct-to-consumer brands' growth

Austin, United StatesFounded 2014Marketing
Valuation $250–500M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SamCart and the history behind them.

About SamCart

SamCart is an eCommerce platform designed to help businesses, particularly creators, optimize their online sales and maximize revenue. The platform offers a range of tools and features that simplify and enhance the online selling process, making it easier for businesses to grow and scale.

SamCart's primary market is businesses that sell products or services online, particularly creators who are looking to monetize their work. The platform is designed to be user-friendly, requiring no coding or design skills, and includes pre-designed templates for easy implementation.

The business model of SamCart is based on providing a comprehensive eCommerce solution for businesses. It offers a 14-day free trial, after which customers pay a subscription fee for continued access to the platform's features. These features include a variety of checkout options, subscription and dunning support, AI-powered 'Adaptive Acceptance' to eliminate typos, and 'Pay What You Want' pricing to boost conversions.

SamCart also offers tools to increase average order value, such as recommended product add-ons, order bumps, and one-click upsells. It also provides support for sales tax and VAT, abandoned cart automations to recover lost sales, and A/B testing to unlock insights into the checkout process.

In addition, SamCart offers order management tools to help businesses sell more to existing customers, invoice customers with 'Card on File' technology, recruit affiliate partners, and protect at-risk subscriptions.

In summary, SamCart is a comprehensive eCommerce platform that helps businesses optimize their online sales, maximize revenue, and grow their business.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
Austin, United States
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • TTV Capital

Series A4 investors entered at this stage

  • Fin
  • George Kaiser Family Foundation
  • Eldridge
  • eGateway Capital

Series B and later2 investors entered at this stage

Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States92.7%
🇳🇬 Nigeria1.8%
🇪🇸 Spain1.8%
🏳️ Sierra Leone1.8%
🇬🇧 United Kingdom1.8%
5 countries shown
Web traffic by country
1.7M monthly visits
across markets
🇺🇸 United States58.1%
🇬🇧 United Kingdom13.8%
🇨🇦 Canada5.3%
🇦🇺 Australia2.3%
🇮🇳 India1.9%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SamCart on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See SamCart on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.