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Sama
Sama is a global leader in providing ethical data annotation and model evaluation solutions for AI applications, including computer vision and generative AI
About Sama
Sama is a global leader in providing ethical data annotation and model evaluation solutions for computer vision, generative AI, and other major AI applications. The company serves 25% of Fortune 50 companies, including industry giants like GM, Ford, Microsoft, and Google. Sama operates in the artificial intelligence market, focusing on minimizing the risk of model failure and reducing the total cost of ownership through its enterprise-ready ML-powered platform. The business model revolves around delivering actionable data insights via proprietary algorithms and a highly skilled team of over 5,000 data experts. Sama generates revenue by offering these specialized services to large enterprises that require robust and reliable AI models. As a Certified B-Corp, Sama has also pioneered an impact model that leverages market forces for social good, significantly improving employment and income outcomes for individuals facing barriers to formal work. To date, the company has helped over 65,000 people lift themselves out of poverty.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2008
- Headquarters
- San Francisco, United States
- Employees
- 4,321
- Open positions
- None listed
- Dealroom signal
- 70.9/100
- Sector
- Robotics, Core AI, Autonomous Mobility, Sustainable Development Goals, Robot Programming and Training, B Corp, AI Tools, Hard Tech, AI Applications
- Technology
- Artificial Intelligence, Hardware, Deep Tech, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Sama.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Nov 2021 | $70M | $280M | Salesforce Ventures · Vistara Growth · First Ascent Ventures · La Caisse | ↗ |
| SERIES AOther financing | Nov 2019 | $15M | $59M | Rubio Impact Ventures · BlueCrest Capital Mangament | — |
Growth signals
Latest recorded traffic for Sama is 71K monthly website visits, down 2.7% over the last three months. Sama's team grew 0.6% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Rubio Impact Ventures
BlueCrest Capital Mangament
La Caisse
Salesforce Ventures
Vistara Growth
First Ascent Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Sama on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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