COMPANY PROFILE

SAM Labs

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Teaches coding, engineering, and DIY through its award-winning technology kits and educational app

London, United KingdomFounded 2013eCommerce & Marketplaces

Valuation $0–100M Latest valuation · 2019

Revenue <$1M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About SAM Labs

SAM Labs is a dynamic startup focused on revolutionizing education through innovative STEAM (Science, Technology, Engineering, Arts, and Mathematics) coding solutions. The company provides a comprehensive suite of tools designed to make teaching and learning coding engaging and effective for kindergarten through 5th-grade students. SAM Labs offers wireless blocks, ready-made lesson plans, an online learning platform called SAM Studio, and dedicated educator support.

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The primary clients of SAM Labs are educators and schools looking to integrate 21st-century skills such as creativity, problem-solving, and collaboration into their curriculum. The company operates in the educational technology market, which is rapidly growing as schools increasingly adopt digital and interactive learning tools.

SAM Labs' business model is based on selling its educational kits and subscriptions to its online platform. The kits include Bluetooth-connected SAM Blocks that students can use to create projects that move, light up, and react to the environment. The SAM Studio platform allows students to code these interactions using a drag-and-drop, block-based coding environment, making it accessible even for young learners.

The company generates revenue through the sale of these physical kits and subscriptions to its online platform. Additionally, SAM Labs offers professional development and support services for educators, which can be an additional revenue stream.

In summary, SAM Labs is making significant strides in the educational technology sector by providing tools that make STEAM coding accessible and engaging for young students. Their focus on comprehensive support for educators ensures that schools can effectively integrate these tools into their curriculum, fostering essential skills in the next generation.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2013
Headquarters: London, United Kingdom
Employees: 46
Open positions: None listed
Dealroom signal: 72.1/100
Industry: Kids
Sector: eCommerce & Marketplaces, Secondary Education, Primary Education, Hard Tech
Technology: Hardware, IoT InternetOfThings
Business model: Manufacturing, Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning SAM Labs.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
GRANT✓Other financing	Jul 2020	—	—	Undisclosed	—
SERIES A✓Equity / VC	Jul 2019	$8.9M	$36M	Undisclosed	—

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth	EBITDA	Margin	Profit	Margin
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

SAM Labs website traffic

Latest recorded traffic for SAM Labs is 19K monthly website visits, down 54.8% over the last three months. SAM Labs's team grew 12.2% over the past year.

Latest monthly visits19K 3-month web change-54.8% 1-year team growth+12.2%

Monthly website visitsJun 2015–Jul 2026

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