Salt Mine

About Salt Mine

Salt Mine Inc. is a South Korean technology company established on May 4, 2020, by its CEO, Changhyun Yoo. The company operates under the mission to make data valuable, provide data sovereignty, and create a world where data is traded securely.

Salt Mine specializes in providing SALTi, a business solution based on small data. Unlike big data, small data focuses on personalized information from individual actions, such as preferences and lifestyle choices, to offer more detailed insights into personal inclinations and consumer behavior. The SALTi platform supports the entire process of collecting, analyzing, and executing small data to help businesses automate and accelerate their on-site decision-making. It aims to provide a concise and accurate decision-making environment by structuring the context of customer choices, such as selection criteria, reasons for churn, and resistance factors, into attribute data.

The core of the SALTi solution is its proprietary data model, SMTi (SALTMiNE Type Indicator). This model collects data on an individual's inclinations regarding a specific topic through a quick survey method and categorizes the results into one of 256 types. This allows companies to match or recommend their products and services more effectively. The platform is designed to help businesses increase sales and corporate value. In addition to its enterprise solution, Salt Mine has also developed CARDEUK, a mobile app that offers location-based card benefit recommendations.