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Salesnet

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Developer of srm software that helps drive marketing and sales efforts

Duluth, United StatesFounded 1997Marketing
Valuation $0–100M Latest valuation · 2006
Total funding $10–50M Disclosed equity funding
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About Salesnet

Salesnet emerged in 1997 as a developer of online Customer Relationship Management (CRM) software, establishing itself as a key player in the nascent software-as-a-service (SaaS) market. The company was founded by Jonathan Tang and Richard Perkett. Over its history, Salesnet secured approximately $11.1 million in funding from investors including Juniper Capital Ventures, Prism Venture Management, and Virtus Investment Partners. In May 2006, the company was acquired by RightNow Technologies, which was subsequently acquired by Oracle in 2011, making Salesnet a part of the Oracle Service Cloud.

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Salesnet provides a cloud-hosted CRM solution tailored for small to medium-sized businesses in the B2B sector, designed to enhance the efficiency of sales processes. Its business model is subscription-based, offering different packages such as Express, Professional, and Enterprise on a per-user, per-month basis. The platform delivers a suite of services encompassing sales force automation, marketing automation, customer management, and project management. This integrated approach aims to provide a comprehensive user-friendly software solution. The company has also developed industry-specific editions for sectors like telecommunications, advertising/media sales, and commercial lending.

The core of Salesnet's offering is its highly configurable CRM software that does not require coding knowledge for customization. A key feature is the patented Salesnet Process Builder, an engine that allows clients to adapt workflows and smart forms to their specific operational needs. The platform includes tools for intelligent pipeline management, providing real-time information on sales opportunities and activities. Other features include visual dashboards, forecasts, reporting, lead and contact management, an email marketing platform, and document storage. For advanced customization, an XML Web Services API is available, and it supports third-party integrations. The system is accessible on both desktop and mobile devices.

Source: Dealroom company data

At a glance

Founded
1997
Headquarters
Duluth, United States
Sector
Marketing

Latest news

Press, funding announcements and product moves mentioning Salesnet.

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Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Prism Venture Management
  • Juniper Ventures

Series B and later2 investors entered at this stage

  • Phoenix Venture Partners
  • WestAM
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Duluth HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Salesnet on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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