Sales Layer

About Sales Layer

Founded in 2013 by Álvaro Verdoy and Iban Borràs in Valencia, Spain, Sales Layer offers a Product Information Management (PIM) platform designed to streamline how businesses handle product data. The founders' background in technology consulting revealed a common corporate challenge: managing increasingly complex product information across a growing number of sales channels. This insight led to the creation of Sales Layer, a centralized, cloud-based solution to replace inefficient legacy tools.

The company's core offering is a Software as a Service (SaaS) platform that enables manufacturers, distributors, and retailers to centralize, enrich, automate, and synchronize their product information. Clients in both B2B and B2C sectors use the system to manage large volumes of product data and distribute it accurately across diverse channels like e-commerce sites, marketplaces, and print catalogs. The platform is designed to be intuitive, with a focus on marketing and sales teams, allowing them to manage and update product details, from images and specifications to pricing, in real-time. The business model is subscription-based, with pricing dependent on factors like the number of users, connectors, and SKUs.

Sales Layer has demonstrated significant growth, which has been accelerated by the global shift towards digitalization. A key milestone was a $3.5 million Series A funding round in 2020, followed by a substantial $25 million Series B round in June 2022, led by PeakSpan Capital. This capital has fueled international expansion, with the establishment of offices in the UK and a focus on the US market, and has supported continuous platform development. The platform integrates with various enterprise systems like ERP, CRM, and CMS, creating a single source of truth for product content and ensuring consistency across all touchpoints.