SaleCycle

About SaleCycle

SaleCycle operates as a behavioural marketing and conversion optimization firm, founded in Durham, UK, in 2010 by Dominic Edmunds. Edmunds, who previously ran a digital agency, identified a common client challenge: the high rate of online shopping cart abandonment. This insight led to the creation of SaleCycle as a specialized product to help online businesses recover these lost sales. The company was bootstrapped and has been profitable for many years. In June 2018, SaleCycle secured £11.5m in funding from BGF to facilitate further expansion.

The company's business model is centered on providing a suite of data-driven tools that engage website visitors to increase conversions. SaleCycle serves over 500 clients globally, including prominent brands like Nike, IKEA, and Best Western, primarily in the retail, fashion, and travel sectors. Historically operating on a performance-based model, the company has been transitioning to a new model to offer more transparency. Its core market consists of e-commerce businesses of various sizes seeking to optimize their customer journey and boost online revenue.

SaleCycle offers a comprehensive conversion suite designed to identify, retain, and re-engage customers. A key feature is its proprietary identity resolution technology, which can identify a significant portion of previously anonymous website visitors. The platform's 'Retain' module uses on-site tools like progress bars, live product trends, and targeted promo codes to keep visitors engaged and guide them toward a purchase. For customers who leave the site, the 'Re-engage' module employs off-site channels such as personalized email, SMS, and push notifications to bring them back and recover sales. This system addresses various forms of abandonment, including cart, browse, and form abandonment, by delivering personalized, real-time messages. The platform gathers extensive data points to enable hyper-personalized on-site and off-site experiences, all while maintaining compliance with data privacy regulations like GDPR and CCPA.