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COMPANY PROFILE

Salasa

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E-commerce enabler that offers fulfillment and shipping services in the Middle East

Riyadh, Saudi ArabiaFounded 2016Transportation
Valuation $100–250M Last recorded · 2025
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Salasa and the history behind them.

About Salasa

Salasa is a logistics and fulfillment company specializing in providing comprehensive solutions for e-commerce businesses. Operating primarily in the Middle Eastern market, Salasa serves online retailers by managing their order fulfillment processes, from warehousing to shipping. The company offers a cloud-based order management system (OMS) that allows clients to manage orders, inventory, and catalogs while providing accurate reports and analytics. This enables e-commerce businesses to focus on growing their brands and enhancing customer satisfaction. Salasa's business model revolves around offering scalable and cost-effective logistics services, including same-day delivery and multiple carrier options at flat rates. The company generates revenue through service fees charged for its fulfillment and logistics solutions. By leveraging robust systems and data analytics, Salasa ensures seamless and professional handling of every order, aiming to make its clients' businesses more successful and profitable.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Riyadh, Saudi Arabia
Employees
232
Open positions
4
Dealroom signal
88.8/100
Industry
Transportation, Marketing
Sub-industry
Logistics & Delivery, Ecommerce Solutions
Sector
Transportation
Business model
Marketplace & ecommerce
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Aug 2025 $30M $120M Wa'ed Ventures · 500 Global · Saudi Venture Capital · Artal Capital ↗
SERIES A✓Equity / VC Dec 2020 $8.6M $34M 500 Global · Saudi Venture Capital · AlSulaiman Group —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Salasa website traffic

Latest recorded traffic for Salasa is 25K monthly website visits, up 31.6% over the last three months. Salasa's team grew 14.9% over the past year.

Latest monthly visits25K 3-month web change+31.6% 1-year team growth+14.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

  • 500 Global
  • Saudi Venture Capital
  • AlSulaiman Group
  • Artal Capital
  • Wa'ed Ventures

Other known investors6 additional known investors

  • National Technology Development Program
  • Abdullah AlMunif
  • CODE
  • Sanabil Accelerator by 500 Global
  • Saudi Unicorns Program
  • Thakaa Center
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇸🇦 Saudi Arabia88.4%
🇪🇬 Egypt5.8%
🇵🇰 Pakistan2.2%
🇨🇦 Canada1.4%
🇪🇸 Spain0.7%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Salasa on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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