Sailogy

About Sailogy

Based in Chiasso, Switzerland, Sailogy operates as an online marketplace for boat and yacht rentals, aiming to digitize and simplify access to sailing holidays. Founded in 2012 by Manlio Accardo, the company connects travelers with a global fleet of professionally managed charter vessels. Mr. Accardo brought relevant experience to the venture, having previously worked as a consultant at Bain & Company and in marketing roles at Ferrari, complementing his MBA from London Business School. He identified an opportunity in a traditionally analogue charter sector to create a more accessible and transparent booking experience.

Sailogy's business model is centered on its online platform, which acts as an intermediary between customers and professional charter companies. The company generates revenue by taking a commission on bookings made through its site. The platform's proprietary software provides real-time availability and pricing for over 22,000 vessels—including sailing yachts, motor yachts, catamarans, and gulets—across 800 destinations worldwide. This technology allows for instant booking confirmation and transparent pricing, with all mandatory and optional costs clearly itemized. A proprietary algorithm helps to optimize offerings by analyzing boat performance, sales volumes, and customer reviews.

The company serves a global client base, ranging from experienced sailors to first-time travelers, offering both bareboat and skippered charter options. To enhance the customer experience, Sailogy functions as an internal travel agency, providing ancillary services such as booking flights, arranging airport transfers, and provisioning groceries for the trip. Support is a key component of the service, with a multilingual team of consultants available seven days a week to assist clients before, during, and after their holiday. The company has pursued a growth strategy that includes strategic acquisitions, such as the German market leader Master Yachting GmbH and the peer-to-peer portal Antlos, to expand its market presence and service offerings.