SafexPay

About SafexPay

SafexPay provides a fintech platform focused on digital payment and API solutions for businesses. Established in 2017 by Ravi Gupta and Aradhana Gupta, the company aims to address challenges in the payment lifecycle, including invoicing, inventory management, and payouts. Ravi Gupta, the CEO, brought extensive experience from previous roles at Tech Process and EBS, combining technical engineering and financial business administration knowledge to steer the company. His goal was to create a customizable platform that other businesses could use globally for payment acceptance and disbursement.

The company's business model is centered on a B2B2B framework, offering a customizable platform that integrates with merchant acquirers like banks, financial institutions, and other fintechs. Revenue is primarily generated from transaction or payment gateway services. SafexPay serves a diverse clientele, including government bodies, educational institutions, e-commerce, banks, and other industries. In September 2023, the company announced its expansion into the GCC countries of Saudi Arabia, Qatar, and Oman, with plans to invest approximately $10 million in the region.

SafexPay’s core offering is a suite of white-label solutions, allowing clients to brand the entire payment experience, from merchant onboarding to dashboards and settlements. Their platform includes a payment aggregator, neo-banking platform, payout APIs, a one-click checkout solution called ONOX, and a regtech platform. The system is designed to handle multiple payment modes, numerous banking partners, and secure transactions. For instance, its white-label solutions enable partners to go live with an end-to-end payment system within 5-7 days. The platform supports various payment methods, including cards, UPI, mobile wallets, and international payments with multi-currency capabilities. A significant event in the company's recent history was a cyber attack in FY24 that impacted its payment gateway, leading to a substantial financial setback.