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Safewill
Australia's highest rated Will-writing platform
About Safewill
Safewill is an online platform that simplifies the process of creating legally valid wills. It caters to individuals who want to secure their end-of-life planning in a convenient and affordable manner. The company operates in the legal tech market, providing a much-needed digital solution to a traditionally complex and expensive process.
Safewill's business model is centered around providing a user-friendly platform where clients can create their wills at their own pace and in the comfort of their own homes. The platform guides users through the process, providing ample information to help them make informed decisions. Once a will is completed, it is reviewed by Safewill's legal team to ensure its validity, providing clients with peace of mind.
In addition to will creation, Safewill also offers the option to add a Power of Attorney, making it a comprehensive solution for end-of-life planning. The company charges a flat fee for its services, eliminating the uncertainty of variable legal costs.
Safewill's revenue is generated from these flat fees charged for the creation and review of wills and Power of Attorney documents. The company also offers the ability to update these documents as required, likely for an additional fee, providing a recurring revenue stream.
The company places a high emphasis on security, ensuring that clients' personal data is protected at all times using best-in-class measures.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Sydney, Australia
- Employees
- 51
- Open positions
- 7
- Dealroom signal
- 69.8/100
- Industry
- Legal
- Sub-industry
- Legal Documents Management, Legal Information, Intellectual Property
- Sector
- eCommerce & Marketplaces
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Nov 2024 | $11M | $44M | Flying Fox Ventures · Geoff Lloyd · Ilan Israelstam · Reinventure | ↗ |
| SERIES AOther financing | May 2023 | $3.6M | $14M | Carthona Capital · Reinventure · Flying Fox Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Safewill is 100K monthly website visits, down 23.1% over the last three months. Safewill's team grew 13.3% over the past year.
Open positions
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
- SVSalus Ventures
Series A8 investors entered at this stage
Reinventure
Flying Fox Ventures
Carthona Capital
King River Capital- GLGeoff Lloyd
- IIIlan Israelstam
Larry Diamond- AVAlex Vynokur
Other known investors2 additional known investors
Flying Fox Female Founders Program- GIGlobal Investors
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Safewill on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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