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Safewill

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Australia's highest rated Will-writing platform

Sydney, AustraliaFounded 2019eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Safewill and the history behind them.

About Safewill

Safewill is an online platform that simplifies the process of creating legally valid wills. It caters to individuals who want to secure their end-of-life planning in a convenient and affordable manner. The company operates in the legal tech market, providing a much-needed digital solution to a traditionally complex and expensive process.

Safewill's business model is centered around providing a user-friendly platform where clients can create their wills at their own pace and in the comfort of their own homes. The platform guides users through the process, providing ample information to help them make informed decisions. Once a will is completed, it is reviewed by Safewill's legal team to ensure its validity, providing clients with peace of mind.

In addition to will creation, Safewill also offers the option to add a Power of Attorney, making it a comprehensive solution for end-of-life planning. The company charges a flat fee for its services, eliminating the uncertainty of variable legal costs.

Safewill's revenue is generated from these flat fees charged for the creation and review of wills and Power of Attorney documents. The company also offers the ability to update these documents as required, likely for an additional fee, providing a recurring revenue stream.

The company places a high emphasis on security, ensuring that clients' personal data is protected at all times using best-in-class measures.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Sydney, Australia
Employees
51
Open positions
7
Dealroom signal
69.8/100
Industry
Legal
Sub-industry
Legal Documents Management, Legal Information, Intellectual Property
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Nov 2024 $11M $44M Flying Fox Ventures · Geoff Lloyd · Ilan Israelstam · Reinventure ↗
SERIES AOther financing May 2023 $3.6M $14M Carthona Capital · Reinventure · Flying Fox Ventures ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Safewill website traffic

Latest recorded traffic for Safewill is 100K monthly website visits, down 23.1% over the last three months. Safewill's team grew 13.3% over the past year.

Latest monthly visits100K 3-month web change-23.1% 1-year team growth+13.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Salus Ventures

Series A8 investors entered at this stage

  • Reinventure
  • Flying Fox Ventures
  • Carthona Capital
  • King River Capital
  • Geoff Lloyd
  • Ilan Israelstam
  • Larry Diamond
  • Alex Vynokur

Other known investors2 additional known investors

  • Flying Fox Female Founders Program
  • Global Investors
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇦🇺 Australia90.9%
🇬🇧 United Kingdom2.3%
🇮🇪 Ireland2.3%
🇻🇳 Vietnam2.3%
🇵🇰 Pakistan2.3%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Safewill on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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