RXC

The company secured a significant seed round of approximately 20 billion won ($17.5 million) in July 2021, even before its official launch, a testament to the founder's reputation and the strength of the founding team. This team includes industry veterans like Ha Ji-su, former Chief Product Officer of the beauty platform StyleShare, and developers from leading IT firms such as Kakao Corp. and Naver Corp. Investors in the seed round included prominent names like Amorepacific Corp., Maeil Dairies Co., F&F Co., LB Investment, and Mirae Asset Venture Investment.

RXC's core service, PRIZM, functions as a curated shopping app that uses live broadcasting and short-form videos to market products. It offers mobile showrooms and interactive features like live auctions and raffles designed to increase customer engagement and sales. The business model targets both individual and corporate online retailers, providing a direct-to-consumer (D2C) platform for brands and influencers. The platform aims to be an alternative to traditional e-commerce by helping users understand the essence of products and brands before purchasing. In addition to consumer goods, RXC is expanding into promoting premium experiences like hotel and travel packages and media events such as the Golden Disc Awards, positioning itself as a global retail media platform.