COMPANY PROFILE

Rupeek

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India’s leading asset-backed, digital lending fintech platform

Bengaluru, IndiaFounded 2015Fintech

Valuation $100–500M Latest valuation · 2024

Headcount 1–2k Current team size

Total funding $100–500M Disclosed equity funding

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About Rupeek

Rupeek is an innovative financial services company specializing in online gold loans. Operating primarily in the Indian market, Rupeek serves individuals seeking quick and convenient access to credit by leveraging their gold assets. The company’s business model revolves around providing loans against gold jewelry, which are stored securely in bank vaults. Rupeek differentiates itself by offering the lowest interest rates in the market, minimal processing fees, and personalized customer support. Clients can apply for loans online, and Rupeek provides doorstep pickup and disbursal services, making the process highly convenient. The company generates revenue through interest on the loans and minimal processing fees. Rupeek ensures the security of both the gold and personal data of its clients by employing advanced encryption and security measures. The company’s target clients are individuals with urgent financial needs who possess gold assets. Rupeek’s branchless model allows it to operate efficiently and offer competitive rates.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: Bengaluru, India
Employees: 1,633
Open positions: 40
Dealroom signal: 84.1/100
Industry: Fintech
Sub-industry: Mortgages & Lending
Sector: Fintech, Consumer Lending
Business model: Marketplace & ecommerce
Client focus: b2b, b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Rupeek.

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Funding history

10 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
CONVERTIBLEOther financing	Jun 2024	$15M	$250M	Elevation Capital	↗
LATE VCOther financing	May 2024	$6.1M	$213M	360 ONE Asset · Blacksoil	↗

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Growth signals

Rupeek website traffic

Latest recorded traffic for Rupeek is 51K monthly website visits, up 15.9% over the last three months. Rupeek's team grew 5.3% over the past year.

Latest monthly visits51K 3-month web change+15.9% 1-year team growth+5.3%

Monthly website visitsDec 2018–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Relationship Manager Gold LoanPalestinian Authority · Data Science & Engineering · Sep 5, 2026 Tech Lead - BackendBengaluru, Karnataka, India · Backend Development · Sep 3, 2026 Regional Business HeadBengaluru, Karnataka, India · Business Development · Sep 2, 2026 Manager - CategoryBengaluru, Karnataka, India · Project Management · Sep 2, 2026 Manager / Senior Manager – Treasury & Debt Capital MarketsBengaluru, Karnataka, India · Finance · Aug 28, 2026 Associate Director/Director - Sales DevelopmentBengaluru, Karnataka, India · Sales · Aug 26, 2026 Sr Manager (Growth & Strategy)Bengaluru, Karnataka, India · Business Development · Aug 24, 2026 Back Office ExecutiveBengaluru, Karnataka, India · Backend Development · Aug 14, 2026

8 distinct openings shownExplore hiring signals →

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