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RuleSpace

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Instant web content recognition enabling internet applications

Portland, United StatesFounded 1996Consumer Services
Valuation $50–100M Last recorded · 2000
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for RuleSpace and the history behind them.

About RuleSpace

RuleSpace, founded in 1996 by Adrian Russell Falla, established itself as a provider of web content categorization technology. The firm's core business centered on its automated web content recognition and URL filtering technology, which was utilized in both enterprise and consumer security solutions. The company operated on an Original Equipment Manufacturer (OEM) model, providing its technology to third-party web filtering solutions that served a global user base of over 350 million, spanning internet service providers, mobile operators, businesses, and individual consumers.

The technology developed by RuleSpace combined database lookups with real-time analysis to accurately categorize websites, proving particularly effective for dynamic sites with user-generated content. Its system, referred to as the Automated Categorization System (ACS), used machine-learning algorithms and contextual pattern recognition to assign categories. This was supplemented by human analysts for complex cases. The databases were constantly updated to provide protection against malware and phishing threats. The company's primary product was a Software Development Kit (SDK) that provided a lightweight programming interface for clients to query the URL category databases and real-time categorization engines.

In a strategic move to bolster its security offerings, Symantec Corporation acquired RuleSpace on October 10, 2010, for an undisclosed sum. The acquisition was a natural progression of a close partnership the two companies already had. Following the acquisition, RuleSpace's technology was integrated into Symantec's broader product portfolio, including the Symantec Web Gateway and Norton Web Filtering products, rather than continuing as a standalone product. Symantec itself later underwent corporate changes, becoming NortonLifeLock and subsequently Gen Digital.

Source: Dealroom company data

At a glance

Status
Operational
Founded
1996
Headquarters
Portland, United States
Open positions
None listed
Dealroom signal
17.7/100
Industry
Media
Sub-industry
Content production
Sector
Consumer Services, Delivery, Appliances, Automated Process, Database, Automated Technology
Client focus
b2b
Links
Website

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES C✓Equity / VC Aug 2000 $12M $48M Madrona Venture Group · FBR CoMotion Venture Capital · Millennium Technology Value Partners —
SERIES B✓Equity / VC May 2000 $8M $32M Pillar Management · FBR CoMotion Venture Capital —
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Growth signals

RuleSpace website traffic

Latest recorded traffic for RuleSpace is 830 monthly website visits.

Latest monthly visits830
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Pillar Management
  • FBR CoMotion Venture Capital

Series B and later2 investors entered at this stage

Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Portland HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about RuleSpace on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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