Rubik's Cube

About Rubik's Cube

Mofang Wangpin (Beijing) Technology Co., Ltd., operating as 58 Rubik's Cube (58魔方), functions as a specialized provider of in-depth human resources services. Established in March 2015, the company is a wholly-owned subsidiary of 58.com, a major Chinese online marketplace. This strategic positioning allows 58 Rubik's Cube to leverage the extensive technology, resources, and brand recognition of its parent company, including access to a talent pool of over 400 million individuals.

The firm's business model is centered on being a delivery-oriented human resources outsourcing and ecological platform. It addresses the complete recruitment cycle, from online and on-site interviews to offer issuance and onboarding. The company primarily serves businesses with large-scale, cyclical, and nationwide hiring needs across more than 20 industries. Revenue is generated by providing these comprehensive, one-stop HR service solutions. The core offering is the RCN (Recruitment Cellular Network) ecological platform, which facilitates services for both clients issuing hiring requests and vendors fulfilling them. For clients, the platform provides tools for bulk recruitment, project management, and interview oversight. For service providers, it offers access to a vast resume database, employee management systems, and AI-powered matching tools.

A significant milestone in the company's history was the acquisition of Mofang Weile (魔方微猎) by 58.com in September 2020, leading to a brand upgrade to "58 Rubik's Cube" and full integration with 58.com's resume resources. Before the acquisition, Mofang Weile had established itself by developing its own HR management and recruitment systems and securing multiple funding rounds, including a Series C in December 2017. Post-acquisition, the company has continued to evolve its digital framework. In 2022, it launched an "Ecological Partner Program" and upgraded its proprietary "Mopin" system into five distinct digital systems to manage recruitment, onboarding, and post-employment processes, aiming to reduce costs and increase efficiency for its clients.