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Rubi Laboratories
Carbon-negative cellulosic textiles from captured carbon emissions
About Rubi Laboratories
Founded in August 2020 by twin sisters Neeka and Leila Mashouf, Rubi Laboratories is a biotechnology company focused on creating sustainable textiles. The founders' background is rooted in science and a family history in the fashion industry with the brand Bebe Stores. Neeka studied materials engineering and business, while Leila's expertise is in bioengineering.
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Rubi Laboratories has developed a patent-pending, cell-free biocatalytic process that converts carbon emissions into carbon-negative cellulosic textiles, starting with viscose. The technology uses enzymes to capture CO2 from manufacturing waste streams and converts it into cellulose pulp, which is then spun into yarn. This process is designed to be water-neutral, land-neutral, and produces a naturally biodegradable product. The company's technology is flexible and can capture CO2 from various concentrations, including directly from the air.
The company's business model centers on selling its sustainable materials to the fashion industry, targeting brands aiming to reduce their environmental impact. Revenue is generated through the sale of these carbon-negative textiles. Rubi has established partnerships and pilot programs with major brands such as Walmart, H&M, Patagonia, Ganni, and Urban Outfitters. The company's long-term vision extends beyond textiles to apply its core technology to other sectors, including food, packaging, and building materials.
Rubi Laboratories has secured significant funding to scale its operations. After an initial seed round of $4.5 million in February 2022, they raised an additional $8.7 million, bringing their total seed funding to over $13 million. In May 2024, the company closed a $30 million Series A funding round, reaching a valuation of $100 million.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- San Francisco, United States
- Employees
- 28
- Open positions
- None listed
- Dealroom signal
- 72.0/100
- Industry
- Fashion
- Sector
- Energy, Biotechnology, Synthetic Biology, Sustainable Development Goals, Advanced Materials, Climate Tech, Carbon Utilisation, Hard Tech, Woman Founder, DT and LS
- Technology
- Hardware, Deep Tech
- Business model
- Manufacturing
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Rubi Laboratories.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | Mar 2026 | $7.5M | $44M | AP Ventures · H&M · CMPC Ventures · FH One Investments | ↗ |
| GRANTOther financing | Dec 2024 | $970K | — | US National Science Foundation | ↗ |
Growth signals
Latest recorded traffic for Rubi Laboratories is 2.9K monthly website visits, down 58.6% over the last three months. Rubi Laboratories's team grew 0% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed19 investors entered at this stage
US National Science Foundation
Talis Capital
Necessary Ventures
Collaborative Fund
James T. Reinhart- NRNicolaj Reffstrup
Climate Capital
Darco Capital
CapitalX
Axial VC
Plug and Play- RWRei Wang
Climactic- CPCayuse Partners
- MMManny Mashouf
- ALAlexander Lorestanti
- IVIncite Ventures
H&M
Tin Shed Ventures
Series A4 investors entered at this stage
AP Ventures
FH One Investments
CMPC Ventures
Understorey Ventures
Other known investors9 additional known investors
Berkeley SkyDeck Accelerator
H&M Group Ventures
Incite
Juniper
Kayak Ventures
Look Up Ventures- MCMatthew Claxton
Ponderosa Ventures
Small Business Innovation Research
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Rubi Laboratories on X, ranked by likes and reposts, corporate channels excluded.
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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