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Rubetek

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Home automation with smart devices and integrated security solutions

Moscow, RussiaFounded 2010Cybersecurity
Valuation $100–250M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Rubetek and the history behind them.

About Rubetek

Rubetek is a leading provider of smart home and security solutions, offering a comprehensive range of products designed to enhance residential comfort, safety, and efficiency. The company specializes in developing and manufacturing a wide array of intelligent devices, including IP cameras, video doorbells, and various sensors for home automation. At the core of Rubetek's offerings are their advanced video surveillance systems, which cater to both indoor and outdoor security needs. These systems are designed to be scalable, allowing for implementation in various settings, from small apartments to large commercial properties. The company's IP cameras boast high-quality video capture and are equipped with features like night vision and motion detection. Rubetek's product line extends beyond security to encompass a full spectrum of smart home devices. This includes Wi-Fi-enabled light switches, smart LED bulbs and strips, and wireless sensors for monitoring environmental conditions. All these devices can be seamlessly integrated into a centralized smart home ecosystem, allowing users to control and monitor their living spaces through a user-friendly mobile application. One of Rubetek's key strengths lies in its commitment to ongoing product development and firmware updates, ensuring that their devices remain at the forefront of technological advancements. The company also prides itself on creating solutions specifically adapted for the Russian market, combining innovative features with designs that appeal to local consumers. By offering complete smart home kits alongside individual components, Rubetek caters to both newcomers to home automation and experienced users looking to expand their existing setups. This approach, coupled with their focus on user support through various channels, positions Rubetek as a customer-centric brand in the rapidly evolving smart home industry.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2010
Headquarters
Moscow, Russia
Employees
40
Open positions
None listed
Dealroom signal
38.4/100
Industry
Security, Home Living
Sector
Cybersecurity, Smart Home
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Feb 2025 $23M $90M Undisclosed ↗
Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Growth signals

Rubetek website traffic

Latest recorded traffic for Rubetek is 89K monthly website visits, up 30.9% over the last three months. Rubetek's team declined 4.8% over the past year.

Latest monthly visits89K 3-month web change+30.9% 1-year team growth-4.8%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇷🇺 Russia75%
🇰🇿 Kazakhstan4.2%
🇮🇳 India4.2%
🇦🇪 United Arab Emirates4.2%
🇨🇳 China4.2%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Rubetek on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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