Rubbles

About Rubbles

Rubbles is a Russian IT company founded in 2014 by individuals with backgrounds at major tech companies like Yandex, specializing in artificial intelligence and big data analytics to optimize business processes. Initially, the company, co-founded by Nikita Blinov, Vladislav Lisitsky, and Alexander Fonarev, focused on the banking sector, creating products to help financial institutions personalize their services by analyzing client data such as income and spending habits. Their first product, Rubbles Customer Insight, was designed to transform banks into personalized financial assistants for their customers.

The company expanded its operations in 2018 to serve retail, CPG, and mining industries, developing a unified platform to support various business applications. Rubbles has developed a suite of products, including Rubbles Planning Force for demand forecasting and supply chain optimization in retail and FMCG, and Rubbles Generative AI, which provides tools for creating on-premise services using generative AI models. The firm serves a prominent client base that includes Sberbank, Alfa-Bank, X5 Retail Group, Henkel, and KFC. A significant milestone was achieved in January 2022 when Rubbles secured a $6 million Series B funding round led by Elbrus Capital and FinSight Ventures to fuel product development and international expansion. Following this, the original founders transitioned out of the company, and a new management team, led by CEO Alexander Kornev, formerly of SAS, took over to focus on import substitution.

Rubbles operates by creating individualized AI-powered solutions that turn raw data into actionable predictions, enhancing client efficiency. Their business model involves developing and implementing these sophisticated software solutions for large corporations, with an average service check in Russia around 25 million rubles. The company's platforms, such as the CVM-platform Rubbles Customer Insight, are designed for creating marketing campaigns, analyzing customer behavior, and managing personalized communications. They also offer solutions like Rubbles Replenishment for inventory optimization and a tool for calculating optimal raw material mixtures in industrial settings, which has demonstrably increased operational accuracy for clients like "Nornickel".