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RouteThis

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Helps ISPs and smart home brands deliver flawless WiFi connectivity to their customers

Kitchener, CanadaFounded 2013Other B2B Software
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for RouteThis and the history behind them.

About RouteThis

RouteThis operates in the technology sector, specializing in optimizing home networks to ensure flawless WiFi connectivity. The company serves internet service providers (ISPs) and smart home brands by leveraging existing WiFi-enabled devices to deliver in-depth diagnostics and analysis directly from home networks. This allows both agents and end users to identify, resolve, and prevent WiFi connectivity issues remotely, enhancing customer satisfaction and operational efficiency. RouteThis's business model revolves around a software-as-a-service (SaaS) platform, generating revenue through subscription fees from ISPs and smart home brands. The platform provides unique customer insights that help in maximizing each customer engagement, identifying upsell opportunities, and driving revenue growth. Additionally, the company focuses on automating problem identification and simplifying agent workflows to improve call handle times and eliminate repeat calls. RouteThis operates in the global market, aiming to outpace competition by delivering unparalleled in-home WiFi experiences.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
Kitchener, Canada
Employees
70
Open positions
None listed
Dealroom signal
62.9/100
Industry
Telecom, Enterprise Software
Sector
Other B2B Software
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Feb 2022 $18M $73M Round13 Capital · Garage Capital · Ken Miller Capital · Inovia Capital ↗
OtherOther financing Jan 2019 $0 — Round13 Capital —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

RouteThis website traffic

Latest recorded traffic for RouteThis is 130K monthly website visits, up 18.2% over the last three months. RouteThis's team declined 5.4% over the past year.

Latest monthly visits130K 3-month web change+18.2% 1-year team growth-5.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A6 investors entered at this stage

Other known investors2 additional known investors

  • Maropost Venture
  • Upal Basu
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇨🇦 Canada90%
🇺🇸 United States8.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about RouteThis on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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