RoutEasy

About RoutEasy

RoutEasy is a logistics technology company that utilizes artificial intelligence, genetic algorithms, and programming to enhance delivery management and optimization. The company primarily serves businesses in the e-commerce, logistics, industrial, and retail sectors, offering solutions to increase productivity and reduce operational costs, claiming savings of up to 40%. Its client roster includes major companies such as Mercado Livre, DHL, Shopee, Magazine Luiza, and Grupo Pão de Açúcar.

The company's platform operates on three core modules: optimization, management, and orchestration. Key features include route planning that considers operational constraints like time windows and vehicle capacity, real-time delivery tracking through a control tower, automated re-sequencing for route changes, and a driver application. The system is designed to integrate with client tools like ERP, WMS, and TMS for a continuous flow of information.

The concept for RoutEasy originated from founder and CEO Caio Reina's master's degree project in Transport Engineering at the University of São Paulo (USP) in 2009. Reina, who has a background in Cartographic Engineering and supply chain consulting at firms like EY, developed the routing algorithm that would become the core of the company. After several years of development, the algorithm was integrated into a web platform, and RoutEasy was officially founded in 2016. In August 2021, the company secured a BRL 5.8 million investment led by Grupo Ultra (UVC). In December 2022, RoutEasy joined the nstech technology ecosystem, a major logistics platform, to expand its market share while continuing to operate as an independent brand.