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Roostify
A cloud-based mortgage software service that helps lenders convert mortgage applications, close home loans, and create positive customer experiences
About Roostify
Roostify operates in the digital mortgage industry, providing a platform that streamlines the home loan process for both lenders and borrowers. The company serves financial institutions, mortgage lenders, and real estate professionals, focusing on the U.S. market. Roostify's business model revolves around offering a Software-as-a-Service (SaaS) platform that integrates with various service and technology providers to deliver a seamless digital mortgage experience. The platform automates pricing and product delivery at the point of sale, significantly improving the end-to-end consumer experience. By enhancing communication and collaboration, Roostify accelerates the time to close loans and increases loan officer productivity. The company generates revenue through subscription fees paid by its clients for access to its platform and additional services. Roostify's key features include industry-leading integrations, optimal communication tools, and a user-friendly interface that meets high consumer expectations. The company aims to drive digital transformation in the mortgage industry, ensuring readiness for future technological advancements.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- San Francisco, United States
- Employees
- 33
- Open positions
- None listed
- Dealroom signal
- 65.1/100
- Industry
- Fintech, Real Estate
- Sub-industry
- Mortgages & Lending, Real Estate Software
- Sector
- Fintech, Core AI, Mortgage, AI Applications
- Technology
- Artificial Intelligence
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Feb 2023 | $0 | — | CoreLogic | ↗ |
| SERIES COther financing | Jan 2021 | $32M | $128M | Stone Point Capital · Ten Coves Capital · Mouro Capital · Colchis Capital | — |
Growth signals
Latest recorded traffic for Roostify is 850 monthly website visits, up 84.8% over the last three months. Roostify's team declined 52.9% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Envestnet
Series A7 investors entered at this stage
USAA
Mouro Capital
Point72 Ventures
JP Morgan
Colchis Capital
Cota Capital
TD Bank
Series B and later2 investors entered at this stage
- TCTen Coves Capital
Stone Point Capital
Other known investors1 additional known investor
CoreLogic
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Roostify on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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