Roost

About Roost

Roost, Inc., founded in 2014 by Roel Peeters and James Blackwell, operates in the home and property telematics market. The company is headquartered in Sunnyvale, California, and provides smart sensor solutions aimed at mitigating risks for property owners and providing data to insurance carriers. Peeters, the CEO, is a serial entrepreneur with over two decades of experience in startups, while Blackwell, the CTO, is a veteran of the wireless industry.

The company's business model centers on a partnership-driven, go-to-market strategy, primarily targeting property and casualty insurance companies. These insurers deploy Roost's white-labeled solutions directly to their policyholders. This approach is designed to reduce claim costs for insurers, particularly from fire and water perils, while increasing engagement with their customers through a branded mobile application. Roost's solutions provide insurers with real-time data from within properties, enabling better risk evaluation and pricing.

Roost has developed a suite of patented, Wi-Fi-connected sensors that are designed for simple installation. Their initial product was the Roost Smart Battery, a 9V battery that can be placed in existing smoke alarms to make them smart, sending notifications to a user's smartphone. The product line has expanded to include the Smart Water Leak and Freeze Detector and, more recently, a commercial solution called Protection360. This commercial-grade system is designed for small to medium-sized businesses and properties up to 25,000 square feet, offering 24/7 monitoring for water, smoke, power, and temperature issues through a cellular-powered base station and long-range wireless sensors.