Roojoom

About Roojoom

Roojoom offers a Personal Journey Orchestration platform that utilizes artificial intelligence to redefine how companies interact with their customers. Founded in March 2013 by Yuval Shemesh, Rami Ricanati, and Or Meirov, the company is managed by veterans of the software development industry. Initially, the platform started as a tool for creating dynamic online presentations and tutorials to boost user engagement.

The core of Roojoom's business is its AI-driven platform that manages and personalizes customer journeys across multiple channels. This system is designed for large enterprises, particularly in the telecommunications, insurance, and financial sectors, with early adopters including prominent names like AT&T and Comcast. The company's business model is centered on providing a software-as-a-service (SaaS) solution that helps clients achieve specific business objectives, such as increasing self-service utilization, facilitating upselling, and improving brand loyalty. Revenue is generated by enabling clients to enhance key performance indicators, including customer satisfaction, issue resolution rates, and overall customer value.

The platform employs individual AI engines for each customer to guide them through their journey, whether for marketing or customer service purposes. A key feature is the ability to create a "Personal Journey Hub," which acts as a customized mini-website for each user, adapting based on their profile and where they are in their journey. This technology allows businesses to define their goals and let the AI determine the optimal timing, channel, and messaging for each interaction, without needing to write code. The platform is designed for rapid deployment, with the potential to show measurable KPI improvements within weeks. This approach earned Roojoom a designation as a "2020 Cool Vendor in AI for Customer Analytics" by Gartner.